Shopping Carts in Ravines

Here’s one for the history books: The Perrier battle.
No casualties, but definitely a new level in culture conflict.

Now that’s subvertisement… if it came down to an all-out media war, the corporations would definitely lose. They move and think slower than individuals, and by the time a memo about new technology bubbles up to top, something even better is already being tested underground.

Unfortunately, the meme war has already been underway for some time as a one-sided battle, and we’re only really catching up now. We have all the tools we need at our disposal to fight the mindfuck head-on, though, and it’s about time things really crack.

Digital street culture combined with politics opens a new door on the other side of the playing field. Well, it’s not super-new, it’s the Black Spot concept of using grassroots power to beat the system on its own terms.

Culture jamming already existed, but if the marketting teams are getting all hyped up about technology the rest of us better be ready to meet them on that level too. Of course, like I said, we’ve already been there and done that… sounds like some fat wallets just walked into a war they can’t win.

Except, of course, through the imposition of political controls carried out by an aggressive police force. But I’m sure they wouldn’t do that.

This entry was posted on Friday, June 15th, 2007 at 1:27 am and is filed under Art and Music, Community, DIY / Survival, Free, Future, Memetics, Mental Pollution, Politics, Public Space, Society, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.